We partner with founders and leaders in three pivotal company stages
Startup






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What we do
Scaleup
















What we do
Established










What we do
We call them Partners
We discover, plan and develop outstanding technology products with innovative and disruptive companies.
STARTUP
SCALEUP
AI-first Software Products
At Sonic, we see AI not as an add-on, but the foundation to create smarter, more intuitive software experiences. Our AI-first approach focuses on integrating intelligence where it drives real value - scaling workflows, enhancing decision-making, and delivering actionable insights. Whether through predictive analytics, automation, or hyper personalized recommendations, we design solutions that empower businesses to stay ahead in an rapidly-evolving digital landscape. Want to learn more? Our co-founder Patrick explores the art and science of building AI-driven products in an episode of his Quick Coffee podcast.
Our collaboration values
We are a value-driving company and our commitment to selected partnership values is what sets us apart.
Extreme Ownership
At Sonic, we live the value of "Extreme Ownership". This means fully immersing ourselves in our partners' world, taking 100% responsibility and handle work streams proactively and end-to-end. As such, we have been on site with GLS/NXT to launch the digital parcel locker experience and drive their logistics operations or we work in Milano Vice Restaurants to identify and solve problems directly on the ground with our Partners.


Product Quality
Quality is at the core of every product we create. From launching a cutting-edge MVP at high speed to meticulously refining the final 5% of a large product update, our commitment to quality is embedded in every line of code. We optimize for exceptional product outcomes from rigorous testing prior to a large-scale launch to quick releases and iterations in early product stages. We ensure our products meet the highest standards. As Charles Eames said, 'The details are not the details. They make the product.'
Being Present
At Sonic, we understand that while much can be accomplished remotely, true collaboration thrives with face-to-face interaction. We prioritize being present for our Partners by making ourselves readily available as any internal team member. We make an extra effort to spend time in-person, organize on-site workshops and regular co-working sessions to facilitate meaningful in-person collaboration with our Partners.


People First
We prioritize people because we believe that exceptional products stem from an empowered team. That is why we make sure that people come first. Our team-centric approach and supportive work environment extends to our Partners, as we prioritize building strong relationships based on trust, open communication and genuine honesty. By nurturing our relationships, we ensure that our team and Partners alike feel empowered to achieve their best work.
Testimonials from our customers
We call our customers Partners since we build every collaboration as a true partnership.