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Summary
Duffle, Sonic and Blossom joined forces to build a one-of-a-kind shopping platform that brings the excitement of travel into online retail by connecting users with unique, independent brands worldwide. With Sonic’s expertise in design and technology, Duffle successfully launched an app that seamlessly integrates eCommerce and brand storytelling, setting a new standard for meaningful online shopping experiences.
Deliverables
Our Work
Once Duffle’s vision and product direction were established, the Duffle leadership team sought an ideal partner to bring the Duffle platform to life, efficiently developing it and launching it to market quickly. Sonic and Blossom worked with Duffle from concept to launch, helping to build a user-friendly and scalable eCommerce app on a tight timeline. This partnership marked our first major joint venture collaboration that pushed our team to innovate and deliver within only three months.
To create a flawless user experience, we collaborated with Duffle on app concept, design and implementation from the initial sprints through final launch. Developing a globally scalable consumer eCommerce platform required several key engineering decisions. Drawing on our expertise, we carefully selected a technology stack designed to meet Duffle’s ambitious goals, implementing a robust commerce platform, a headless CMS, and a modern mobile app framework to ensure scalability and high performance. This advanced setup enabled us to bring Duffle’s eCommerce functionality and brand content together seamlessly, delivering a high-performance, scalable platform. By expertly balancing the editorial team’s need for content flexibility with the demands of eCommerce, we created an architecture that’s as robust as it is efficient.
Since a seamless user experience is essential for consumer-facing apps like Duffle, we were working closely with Duffle’s team to deliver an experience that matched Duffle’s vision with precision engineering and exceptional quality.
Project Outline
About Duffle
Duffle was launched as a joint venture by two of the largest travel retailers, Heinemann and Avolta, along with Amsterdam-based JustEatTakeaway. Duffle is a mobile app that allows users to discover unique, independent brands from around the world, as if they were shopping on their travels. Starting in Europe with cities like Berlin, Paris, Barcelona, Lisbon, the Duffle app is now ready to scale, offering an exceptional shopping experience that brings the magic of travel to customers' fingertips.