From January 2023 (ongoing)
Sonic Team
Portrait of a team member
Portrait of a team member
Portrait of a team member


Sonic partnered with the leadership team of GLS/NXT, the digital innovation unit of GLS Germany, to rapidly grow their product and tech organization, accelerating digital initiatives and outlining a tech roadmap. This partnership led to scaling the team from 5 to over 25 employees and accelerated the implementation of several digital projects, including the introduction of parcel stations and the redesign of the GLS website.


Organization Design
Product Strategy
Technology Strategy
Product Management

Our Work

Shortly after having the fundamentals of GLS/NXT in place, the leadership team Dr Jan Feiling and Maximilian Schreiber realized that they needed fast support in designing and recruiting their product and technology organization, moving their digital product initiatives forward at the same time and outlining a long-term tech roadmap that allows GLS/NXT to thrive while being well connected to the GLS Group technology ecosystem. After choosing to partner with Sonic for this mission, we defined different work streams around organization design and recruitment, product management for internal product initiatives, and building the GLS/NXT technology roadmap. With that, Sonic is becoming an integral part of scaling this digital business unit from 5 to 25+ employees and beyond, leads in-house product initiatives for new GLS/NXT technology, and defines the technological stack and strategy for the long-term growth of GLS/NXT as a thriving business unit of GLS.

Project Outline

“Working with the Sonic team is an incredible accelerator for the development of GLS/NXT. Their expertise in organizational design, recruitment, product and technology strategy is exactly what we needed after launching GLS/NXT. We look forward to disrupting the logistics industry together!”

Maximilian Schreiber
Co-Lead @GLS/NXT | Head of Private Consumer Business at GLS Germany


GLS/NXT drives digital innovation for GLS, the global logistics company delivering in 41 European countries with a yearly revenue of more than 5 billion euros. Launched in 2022, GLS/NXT is driving initiatives in the areas of in-house ventures, venture clienting, venture building and is especially accelerating the private consumer business for GLS Germany.