Patrick Haede

Co-Founder & Managing Director

Focus Areas

Product Strategy
Product Management
Organization Design

About Patrick

Patrick is a co-founder of Sonic and leads our product strategy and product management practice. He has extensive experience in product strategy, product management and recruitment. Most recently, Patrick was the Head of Product at Gorillas, a 10-minute grocery delivery service from Berlin. At Gorillas, he was part of scaling the product and engineering organization from 2 to 130 people in 1.5 years and co-led all product and engineering efforts at the global scaleup. Additionally, he is an active angel investor in startups across Europe that focus on building outstanding product experiences.

Patrick specializes in understanding what an ever-changing, global base of digital customers needs, what strategies must be in place to deliver on them, and how digital product organizations can be built at a rapid pace and with excellent people.

Personally, Patrick is based in Amsterdam and loves different sports, such as CrossFit, triathlon and sports climbing. Patrick is an avid reader and listener to podcasts, with his favorite being the book "The Goal" by Eliyahu M. Goldratt and the podcast “Chasing Excellence” by Ben Bergeron.