Daniela Redding

Senior Product Manager

Focus Areas

Product Management
Product Strategy

Über Daniela

Daniela is a Senior Product Manager at Sonic and has extensive experience building complex digital products for pre-product market fit, growth, or established partners.

Her strengths lie in discovering opportunities and rolling out new products. With different partners, she has successfully launched products reaching the first early adopters and managed apps with over 100,000 users. Daniela drives impact by understanding user needs, delivering excellent product quality at Sonic-speed, and shaping business objectives together with senior leadership. Launching new products or features always brightens her day.

Daniela started her career in process optimization at Lidl Hong Kong, after which she moved on to launch her product career at Bynder in Amsterdam and later at Gorillas in Berlin. She also joined the product efforts at Sameday Health, working alongside Johannes for the company's main digital communications service.

With the ambition to shape education and the societal future for the better, Daniela co-founded the non-profit "GemeinsamEinzigartig", which connects role models from different fields with school classes. Personally, Daniela enjoys doing early-morning yoga sessions and listening to podcasts, such as "Fast & Curious", "The Scale Lab" and "QuickCoffee", while going for walks around Amsterdam.